Introduction to marketing (C4005) - Blended learning

None.

• Define the marketing operations within one's company.
• Understand the operational marketing vs the strategic marketing.
• Understand the methods and tools for marketing research.
• Define the marketing plan.
• Understand consumers' behaviour.
• Understand and manage the marketing mix (4 Ps).

• Introduction to marketing fundamentals, trends and theory.
• The Marketing Mix: the PRODUCT.
• The Marketing Mix: the PRICE.
• The Marketing Mix: the PLACE.
• The Marketing Mix: the PROMOTION.
• Case Study.
• The new marketing tools.
• The marketing plan, strategy and implementation.
• Marketing researches, studies and tools.
• Case studies and exam preparation.