Create your first Google Ads campaign

Each participant must have their own computer and Google access.

Define and implement your first Google Ads campaign

• Understand how Google Ads works
• Create your profile and master the different campaign types
• Understand the concept of "Bidding Strategies"
• Track campaign KPIs and improve their content

• Setting up your Google Ads account
• The different platforms available for your campaign
• Campaign formats
• Campaign architecture
• Keywords
• KPIs to monitor
• Mistakes to avoid

Practice-based teaching: each theoretical concept is rapidly put into practice through exercises and case studies.