Create your first Google Ads campaign

Marketing or communications managers, communications consultants, communications agency members who already have good bases in webmarketing, entrepreneurs, company directors, etc.

Each participant must have their own computer and Google access.

Define and implement your first Google Ads campaign

• Understand how Google Ads works
• Create your profile and master the different campaign types
• Understand the concept of "Bidding Strategies"
• Track campaign KPIs and improve their content

• Setting up your Google Ads account
• The different platforms available for your campaign
• Campaign formats
• Campaign architecture
• Keywords
• KPIs to monitor
• Mistakes to avoid

Practice-based teaching: each theoretical concept is rapidly put into practice through exercises and case studies.

Formation éligible au cofinancement de l'état.

Si le nombre minimum de participants n'est pas atteint, la formation pourra être reprogrammée à une date ultérieure. Les inscrits seront bien entendu informés en amont et auront la possibilité de conserver leur place ou de demander un remboursement.