Premiers pas dans Google Analytics

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

6,00 hours(s)

In which language(s) is the training course taught?

EN FR

When will the next session take place?

Contact the training provider

Who is organising this training course?

madi & co est votre partenaire de confiance pour vous former au marketing digital et à la communication au Luxembourg. Spécialisés dans l'accompagnement des PME et TPE, nous vous aidons à maîtriser les concepts et outils du marketing digital et de la communication pour optimiser votre visibilité et votre croissance sur le marché luxembourgeois. Formez-vous, performez, gagnez en visibilité!

Who is the training course aimed at?

Marketing manager
Marketing or communications assistant
Anyone who is just starting out and wants to be able to analyse their web statistics independently using Google Analytics (GA4).

What are the prerequisites?

Each participant must have their own computer and a website (with administrator access) whose traffic they wish to monitor.

What are the aims or the skills being targeted?

Understand the challenges of an effective digital presence
Install and configure Google Analytics (GA4) to collect relevant data
Understand how does GA4 work
Know how to analyse your website's performance and statistics

What does the training course cover?

The challenges of web analytics
Data collection methods with GA4
Installing and configuring GA4
The different GA4 reports: how to make the right choices?
Analysis and interpretation of “standard” reports
How to create relevant custom reports
Introduction to Tag Manager

What topics are addressed?

Knowing how to analyse your website's performance and statistics will enable you to take the necessary actions to increase traffic and convert leads, and therefore boost your sales.
(Not keeping track of your Google analytics statistics is like not having anyone come into your shop and not doing anything about it:)