Premiers pas dans Google Analytics

• Marketing manager
• Marketing or communications assistant
• Anyone who is just starting out and wants to be able to analyse their web statistics independently using Google Analytics (GA4).

Each participant must have their own computer and a website (with administrator access) whose traffic they wish to monitor.

• Understand the challenges of an effective digital presence
• Install and configure Google Analytics (GA4) to collect relevant data
• Understand how does GA4 work
• Know how to analyse your website's performance and statistics

• The challenges of web analytics
• Data collection methods with GA4
• Installing and configuring GA4
• The different GA4 reports: how to make the right choices?
• Analysis and interpretation of “standard” reports
• How to create relevant custom reports
• Introduction to Tag Manager

Knowing how to analyse your website's performance and statistics will enable you to take the necessary actions to increase traffic and convert leads, and therefore boost your sales.
(Not keeping track of your Google analytics statistics is like not having anyone come into your shop and not doing anything about it:)

Practice-based teaching: each theoretical concept is rapidly put into practice through exercises and case studies.