Referencing your site in the era of AI

Digital marketing manager/specialist
Copywriter/UX writer
Communications manager/specialist
Webmaster
Community manager, web journalist
Start-up or e-commerce manager involved in organic acquisition

Each participant must have their own computer.

• Decode the major developments for 2024-2025: Search Generative Experience, AI Overviews, enhanced E-E-A-T, indexing in AI engines.
• Conduct an "augmented" SEO audit by combining traditional tools with AI tools and detect opportunities.
• Design "answer-engine-ready" content: semantic markup, structured data, entity-intention optimization, prompts for assisted generation and proofreading.
• Automate link building & monitoring: identify backlink prospects via AI, E-E-A-T scoring, create personalized pitches.
• Implement an SEO+AI roadmap tailored to the time/budget constraints of a Luxembourg SME.

• The Challenges of Website SEO in the Age of AI
• SEO Panorama 2025: Algorithmic Trends and the Impact of Generative AI
• Augmented Technical Audit
• Generating and Optimizing Your Content for and Through AI
• SEO Strategy 2026 and Roadmap
• Next-Generation Measurement and Monitoring
• Pitfalls to Avoid

In an ecosystem dominated by Search Generative Experience and conversational engines, this condensed six-hour training course provides you with concrete methods and tools to audit, optimise and measure your website with the support of artificial intelligence. You will leave with an actionable checklist, a library of prompts, a ready-to-use dashboard and an SEO + AI strategy that can be directly applied to your SME. Become the organic benchmark in your sector.

Practice-based teaching: each theoretical concept is quickly put into practice through exercises and case studies.