Journalists’ Secrets For Telling Your Story

Participants should leave the workshop with a better understanding of how to:

• Pick the right topics and stories
• Best research their sources
• Craft the most efficient and effective story
• Boost the marketing potential of their content

In this age of information overload, it’s a challenge to stand out from the competition. 

Crafting a good story can pay you back in multiple ways, from bringing you new clients to impressing existing clients to showcasing your industry expertise and thought leadership. Participants will be led on the "hero’s journey" to discover how to leverage the massive power of an effective story.

This workshop will explore multimedia real-world examples, consumer trends and – crucially – specific content marketing elements and strategies that can help literally any business to improve its ROI. The flood of useless digital information is at an all-time high, and businesses are desperate for accurate, credible and reliable content.

Join us to explore journalists’ secrets on how to pick, research and tell your story in order to improve conversion rates, lead generation - and especially sales.

Experts : Pierre-Yves Lanneau St Léger and Ethan Schrieberg, VitalBriefing

Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.