Business Management Toolbox - Certified training programme in Management

Business executives and managers need management skills if they wish to effectively carry out their tasks. To meet this need, we have set up a multidisciplinary training programme based on the main areas of business management and administration.

Upon completion of this path, participants will be capable of:

• steering their business in a rapidly evolving economy
• stimulating growth and accelerating transformation by means of strategic innovation
• setting up a commercial strategy
• mastering the basics of financial management/planning and performance measurement
• uniting others in respect of a common vision and mastering the keys to supervising and motivating teams in order to achieve efficient project management
• identifying the main legal obligations of the company executive, having acquired a basic knowledge of company law

MODULE 1 - Business strategy

• Developing the ability to steer a business in a rapidly evolving economy
• Learning methods: Virtual class / Autonomous learning

Content:

• The definition of the strategy
• The origins of the strategy
• Vision and strategic mission
• The values and culture of the business
• The strategic capacity of a business
• Porter’s generic strategies
• The Ansoff Matrix for developing market strategies
• Strategy and business models
• Portfolio management

MODULE 2 - Innovation & Digital transformation

• Stimulating growth and accelerating transformation by means of strategic innovation
• Learning methods: Virtual class / Autonomous learning

Content:

• Introduction to strategic innovation for new growth, using inspirational examples
• Learning the basics of Design Thinking, Lean Start-up, and the Agile Approach for devising, creating and launching innovations
• How and where to find opportunities for innovation and new growth
• Understanding clients and ‘jobs-to-be-done’
• Customer experience mapping
• Defining opportunities for innovation
• Devising, creating and launching innovations
• Devising one’s offer: products, services and customer experiences
• Innovation in the commercial and income models
• Defining one’s innovation
• Launching one’s innovation
• Lean Start-up and the Agile Approach in a corporate context
• Experimentation and prototyping

MODULE 3 - Marketing & Communication

• Setting up a commercial strategy
• Learning methods: Virtual class / Autonomous learning

Content:

• Strategic marketing and operational marketing
• Commercial and non-commercial marketing
• Goods vs services
• The notion of ‘need’
• The notion of ‘client’
• The product
  • Segmentation
  • Targeting and positioning
  • Product lifecycle
  • New products
• Branding
  • The roles of branding
  • Brand name
  • Brand capital
• Distribution
  • Offline, online and multichannel distribution
  • Distributor brands
• Price
  • Choosing a price
  • The price of new products
  • Price positioning and prestige pricing
  • Price according to perceived value
  • Price according to economic advantage
  • Market price and flexible prices
• Communication
  • The objectives of communication
  • Media advertising
  • Digital marketing

MODULE 4 - Finance & Performance

• Acquiring basic knowledge of financial management/planning and performance measurement
• Learning methods: Virtual class / Autonomous learning

Content:

• Financial management
  • Understanding accounting and bookkeeping entries
  • Drawing up a balance sheet and a profit and loss account
  • Commenting on one’s balance sheet notes
  • Analysing a financial situation
  • Knowing the basics of management control
  • Assessing an investment or an opportunity
  • Budgeting, drawing up a financial plan
  • Knowing the main management software suites
• Performance measurement
  • Difference between indicators for monitoring performance (reporting) and management indicators
  • Diagnosis by the participants of their own indicators
  • Performance modelling as justification for selecting indicators: the aims and the variables involved
  • The two main modelling methods: the Balanced Scorecard (BSC) and the OVAR matrix
  • Construction of a performance model using the BSC method (e.g. strategic card) and the OVAR method
  • The passage from modelling performance to selecting indicators
  • Organising a dashboard of indicators
  • Presentation of practical issues involved in creating a dashboard
  • Limits of the dashboard

MODULE 5 - Leadership & Change Management

• Uniting others in respect of a common vision and mastering the keys to supervising and motivating teams in order to achieve good project management
• Learning methods: Virtual class / Autonomous learning

Content:

Leadership

• Developing leadership skills: from manager to leader
  • Difference between management and leadership
  • Leadership: difference between power and authority
  • Definition and functioning of a team
  • Role of the manager-leader
  • The different forms of leadership: discovering one’s own style of management and its effects depending on the individuals and the situations encountered
  • Positioning one’s role as a leader in the organisation
  • Optimising one’s winning attitude and increasing one’s positive influence on one’s environment
• Developing the skills management requires
  • Differences between process and project
  • Difference between effectiveness and efficiency
  • Organising one’s own activities and priorities according to objectives (MBO - setting a SMART objective)
• Developing the qualities leadership requires
  • Listening
  • Demonstrating assertiveness
  • Controlling while motivating
  • Developing recognition
  • Conflict management
• Building trust
  • Know how to assert oneself when facing others
  • Understanding the principles of transmitting a message
  • Establishing a relationship of trust: levers and restraints
• Delegating in order to empower: delegation and teamwork
  • The role of delegation
  • Delegation and communication
  • Limits to delegation
  • The relationship between delegator and delegatee

Change management

• Leading change - the concepts
  • Definitions: leading change, transformation, change, transition
  • Types of change
  • Factors of failure and resistance – factors of success
  • Directive logic and participative logic
  • Adapted Kübler-Ross Change Curve
  • Kurt Lewin’s Change Management Model: unfreeze – change – refreeze
  • John Kotter’s 8-Step Process for Leading Change
  • Procedure for solving a complex problem
• Procedure for leading change
  • Diagnosis
  • Deployment: transition levers
  • Steering
• Communicating in the context of a project
  • Basic principles of communication (interactive communication and unilateral communication (push and pull), types of communication, possible channels)
  • Communication within the project team
  • Communication within the business
  • Get the people involved on your side
  • Establishing a communication strategy
  • Drafting a communication plan in a project
  • Good practices for effective communication in a project
  • Summary and individual action plan

MODULE 6 - Regulatory Framework

• Knowledge of the main legal obligations of the business executive and acquisition of basic knowledge of business law
• Learning methods: Virtual class / Autonomous learning

Content:

• Introduction and general principles
• Liability of the executive/the business
• Distinction between the different types of liability
  • Civil liability
  • Criminal liability
  • Tax liability
  • Liability in the event of insolvency
• Basics of labour law
• Basics of commercial law
• Law of contract: basic principles and commercial contracts

Upon completion of the course, participants will receive a certificate of success issued by the House of Training and the House of Entrepreneurship