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Business Management Toolbox - Certified training programme in Management

41 heure(s)

Objectifs

Business executives and managers need management skills if they wish to effectively carry out their tasks. To meet this need, we have set up a multidisciplinary training programme based on the main areas of business management and administration.

Upon completion of this path, participants will be capable of:

  • steering their business in a rapidly evolving economy
  • stimulating growth and accelerating transformation by means of strategic innovation
  • setting up a commercial strategy
  • mastering the basics of financial management/planning and performance measurement
  • uniting others in respect of a common vision and mastering the keys to supervising and motivating teams in order to achieve efficient project management
  • identifying the main legal obligations of the company executive, having acquired a basic knowledge of company law

Contenu

MODULE 1 - Business strategy
  • Developing the ability to steer a business in a rapidly evolving economy
  • Learning methods: Virtual class / Autonomous learning

Content:

  • The definition of the strategy
  • The origins of the strategy
  • Vision and strategic mission
  • The values and culture of the business
  • The strategic capacity of a business
  • Porter’s generic strategies
  • The Ansoff Matrix for developing market strategies
  • Strategy and business models
  • Portfolio management
MODULE 2 - Innovation & Digital transformation
  • Stimulating growth and accelerating transformation by means of strategic innovation
  • Learning methods: Virtual class / Autonomous learning

Content:

  • Introduction to strategic innovation for new growth, using inspirational examples
  • Learning the basics of Design Thinking, Lean Start-up, and the Agile Approach for devising, creating and launching innovations
  • How and where to find opportunities for innovation and new growth
  • Understanding clients and ‘jobs-to-be-done’
  • Customer experience mapping
  • Defining opportunities for innovation
  • Devising, creating and launching innovations
  • Devising one’s offer: products, services and customer experiences
  • Innovation in the commercial and income models
  • Defining one’s innovation
  • Launching one’s innovation
  • Lean Start-up and the Agile Approach in a corporate context
  • Experimentation and prototyping
MODULE 3 - Marketing & Communication
  • Setting up a commercial strategy
  • Learning methods: Virtual class / Autonomous learning

Content:

  • Strategic marketing and operational marketing
  • Commercial and non-commercial marketing
  • Goods vs services
  • The notion of ‘need’
  • The notion of ‘client’
  • The product
    • Segmentation
    • Targeting and positioning
    • Product lifecycle
    • New products
  • Branding
    • The roles of branding
    • Brand name
    • Brand capital
  • Distribution
    • Offline, online and multichannel distribution
    • Distributor brands
  • Price
    • Choosing a price
    • The price of new products
    • Price positioning and prestige pricing
    • Price according to perceived value
    • Price according to economic advantage
    • Market price and flexible prices
  • Communication
    • The objectives of communication
    • Media advertising
    • Digital marketing
MODULE 4 - Finance & Performance
  • Acquiring basic knowledge of financial management/planning and performance measurement
  • Learning methods: Virtual class / Autonomous learning

Content:

  • Financial management
    • Understanding accounting and bookkeeping entries
    • Drawing up a balance sheet and a profit and loss account
    • Commenting on one’s balance sheet notes
    • Analysing a financial situation
    • Knowing the basics of management control
    • Assessing an investment or an opportunity
    • Budgeting, drawing up a financial plan
    • Knowing the main management software suites
  • Performance measurement
    • Difference between indicators for monitoring performance (reporting) and management indicators
    • Diagnosis by the participants of their own indicators
    • Performance modelling as justification for selecting indicators: the aims and the variables involved
    • The two main modelling methods: the Balanced Scorecard (BSC) and the OVAR matrix
    • Construction of a performance model using the BSC method (e.g. strategic card) and the OVAR method
    • The passage from modelling performance to selecting indicators
    • Organising a dashboard of indicators
    • Presentation of practical issues involved in creating a dashboard
    • Limits of the dashboard
MODULE 5 - Leadership & Change Management
  • Uniting others in respect of a common vision and mastering the keys to supervising and motivating teams in order to achieve good project management
  • Learning methods: Virtual class / Autonomous learning

Content:

Leadership

  • Developing leadership skills: from manager to leader
    • Difference between management and leadership
    • Leadership: difference between power and authority
    • Definition and functioning of a team
    • Role of the manager-leader
    • The different forms of leadership: discovering one’s own style of management and its effects depending on the individuals and the situations encountered
    • Positioning one’s role as a leader in the organisation
    • Optimising one’s winning attitude and increasing one’s positive influence on one’s environment
  • Developing the skills management requires
    • Differences between process and project
    • Difference between effectiveness and efficiency
    • Organising one’s own activities and priorities according to objectives (MBO - setting a SMART objective)
  • Developing the qualities leadership requires
    • Listening
    • Demonstrating assertiveness
    • Controlling while motivating
    • Developing recognition
    • Conflict management
  • Building trust
    • Know how to assert oneself when facing others
    • Understanding the principles of transmitting a message
    • Establishing a relationship of trust: levers and restraints
  • Delegating in order to empower: delegation and teamwork
    • The role of delegation
    • Delegation and communication
    • Limits to delegation
    • The relationship between delegator and delegatee

Change management

  • Leading change - the concepts
    • Definitions: leading change, transformation, change, transition
    • Types of change
    • Factors of failure and resistance – factors of success
    • Directive logic and participative logic
    • Adapted Kübler-Ross Change Curve
    • Kurt Lewin’s Change Management Model: unfreeze – change – refreeze
    • John Kotter’s 8-Step Process for Leading Change
    • Procedure for solving a complex problem
  • Procedure for leading change
    • Diagnosis
    • Deployment: transition levers
    • Steering
  • Communicating in the context of a project
    • Basic principles of communication (interactive communication and unilateral communication (push and pull), types of communication, possible channels)
    • Communication within the project team
    • Communication within the business
    • Get the people involved on your side
    • Establishing a communication strategy
    • Drafting a communication plan in a project
    • Good practices for effective communication in a project
    • Summary and individual action plan
MODULE 6 - Regulatory Framework
  • Knowledge of the main legal obligations of the business executive and acquisition of basic knowledge of business law
  • Learning methods: Virtual class / Autonomous learning

Content:

  • Introduction and general principles
  • Liability of the executive/the business
  • Distinction between the different types of liability
    • Civil liability
    • Criminal liability
    • Tax liability
    • Liability in the event of insolvency
  • Basics of labour law
  • Basics of commercial law
  • Law of contract: basic principles and commercial contracts

Evaluation

Certificat, diplôme

Upon completion of the course, participants will receive a certificate of success issued by the House of Training and the House of Entrepreneurship

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Le contenu de ce descriptif de formation est de la seule responsabilité de son auteur, l'organisme de formation House of Training.

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Caractéristiques
Organisation Formation inter-entreprise
Langues de prestation
Partenariat

In collaboration with: House of Entrepreneurship

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