Refining your customer targeting or launching a new service

• Have internet access and be proficient in basic IT tools.
• Either own a business or plan to start one in Luxembourg,
• or have a professional development goal within an organization in Luxembourg.

• Precisely defining your ideal client(s) or user(s)
• Understanding motivations, objections, and expectations
• Building one or more clear and operational customer persona profiles
• Identifying buying or usage triggers
• Using your persona profiles in communication and prospecting

This training helps you precisely identify who your clients and users are, so you can generate sales and guide your strategic decisions with clarity. You will learn how to build a persona based on real motivations, concrete obstacles, and identifiable buying triggers — without relying on complex marketing theory. Particularly valuable at key stages of entrepreneurial development — such as launching, growing or repositioning a business, or while testing a new product or service.

• Simple and practical customer profiling
• Understanding buying motivations and decision mechanisms
• Building a complete persona profile
• Aligning your offer with your target audience
• Selecting the most relevant visibility channels

A practical training programme combining structured course content and group work. You will build one or several clear, actionable persona profiles and will leave with a solid strategic foundation to attract your first clients or gain new ones in Luxembou

Certificate of participation provided.

• Preparatory exchange to better understand your context,
• Main training session held in person and in a small group setting,
• Collective online follow-up discussion 30 days later.
• Training also available in-house and customizable in terms of duration and content.

• Inter-company training programme: €590 per person (+VAT). Optional add-on: join a peer group for one year to reflect, challenge yourself, and exchange ideas (+€220 excl. VAT for one year).
• Customized training programme: price available upon request.