Political Marketing

Professionnels du marketing et de la publicité.

At election time and after, it is not enough to have good proposals and political skills if it is not possible to convince voters.

Each year, the population becomes more demanding and disinterested in political propaganda. The few candidates who manage to be original and creative stand out and win votes in this highly competitive scenario.

During political marketing, you will learn how to apply the principles of policy-oriented marketing, to discover the strategies used in the campaigns of the great political leaders of the world, who knew how to put the public at your side at important moments.

And more:

Learn how to plan and create a political campaign;
Find out what the main strategies are;
Know the professionals involved and their respective functions;
Know the role of the candidate's opinion.
If you are or intend to be a candidate, counselor, coordinator or activist, or just want to know the marketing techniques involved in politics, the political marketing course will be of great help.

The main themes of the political marketing course are:

Unit 1 - Concepts

Presentation
Political Marketing
Resources used
Political Marketing in Brazil
Political Marketing Planning

Unit 2 - Information

Election Marketing Information
Press relations for politicians and candidates
Main rules of the electoral campaign

Unit 3 - Preparing the product for launch

Conceptualization of the product (candidate)
Election communication
Political discourse and persuasiveness of speech

Unit 4 - Communication and politics

Characteristics of television, radio and print advertising
Internet as a new communication tool
Barack Obama's contributions to current politics
Media vs. Politics
Bibliography

Certificat OHC SKILLS