CRM – Customer Relationship Management

Blended learning

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

 1,00 month(s)

In which language(s) is the training course taught?

EN ES PT

When will the next session take place?

Who is organising this training course?

OHC SKILLS "BUILDING SKILLS FOR LIFE"- la base de notre mission. Une société qui fait la promotion de l'entrepreneuriat, de l'éducation continue, des cours de langues, de l'éducation digitale et de l'économie durable auprès des petites et moyennes entreprises.

Who is the training course aimed at?

Customer Service, Sales, After Sales.

What are the aims or the skills being targeted?

This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

This course will help you know how to:

  • Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

What does the training course cover?

Session One: Course Overview
Session Two: Customer Relationship Management
Session Three: What CRM Is and Who It Serves
Session Four: Checklist for Success
Session Five: Requirement Driven Product Selection
Session Six: Considerations in Tool Selection
Session Seven: Strategies for Customer Retention
Session Eight: Building the Future
Session Nine: Homegrown vs. Application Service Provider
Session Ten: The Development Team
Session Eleven: Evaluating and Reviewing Your Program

What topics are addressed?

Identify who your customers really are and develop a checklist for readiness and success in CRM

What will you receive at the end of the training course?

Certificat OHC SKILLS

What course materials are provided?

Course on online platform, with teacher support.

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