Communicate more effectively with storytelling

Inter and intra-company training

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

 12,00 hours(s)

The first day will be devoted to case studies and practical exercises. This will be followed by a half-day focusing on the analysis of practical problems encountered by participants in their professional activities.

In which language(s) is the training course taught?

EN FR

When will the next session take place?

Who is organising this training course?

We teach you how to communicate more effectively to attract, captivate, and convince through a series of tailor-made training programs. We also offer French language courses based on neurolanguage coaching (®). This language method, developed by Rachel Paling and for which we are certified, is recognized by the International Coaching Federation (ICF).

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Who is the training course aimed at?

Managers, copywriters, project managers, communications managers, content creators... Anyone who wants to use the power of storytelling to communicate more effectively and with greater impact.

What are the prerequisites?

No pre-requisites are required.

What are the aims or the skills being targeted?

  • Create captivating stories that resonate with your audience and reinforce your organisation's image.
  • Master the key ingredients of a powerful story to get to the heart of your targets.
  • Develop strategic stories that engage, persuade and mobilise, whatever the context.
  • Refine your narrative style to make your communications more fluid, natural and effective.

What does the training course cover?

  • Discover storytelling. Dive into the basics to understand what makes a story tick.
  • Golden rules. Learn the 10 commandments for unforgettable storytelling.
  • Strategic applications. Explore how to integrate storytelling into management, communication and marketing, and beyond.
  • Multiple uses. Identify the 12 major uses of storytelling and the types of narrative that go with them.
  • Story construction. Discover how to structure your stories, manage characters and orchestrate actions to captivate your audience.
  • Unleashing creativity. Learn how to start strong, engage your senses and bring your stories to life.
  • Effective presentation. Master the art of presentation in PowerPoint with a solid narrative architecture.

What topics are addressed?

  • The fundamentals and rules of successful storytelling
  • The different applications of storytelling in professional practice
  • Narrative construction techniques adapted to your audience
  • Strategies for capturing and retaining attention through powerful narratives
  • Creating visually and narratively engaging presentations

What teaching methods are used?

  • Active immersion
  • Immediate practical experience
  • Creative workshops
  • Digital tools: Access online resources to continue developing your skills after the course.

How is the assessment organised?

Knowledge is validated throughout the course by practical exercises.

What will you receive at the end of the training course?

A certificate of attendance will be sent to participants after the course.

What course materials are provided?

  • Training material (pdf document)
  • Evaluation form

Mode of organisation

Lunch is not included.

How to contact the training provider?

Stéphane Etienne

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