Client-centric Branding, Marketing and Digital Communication

Inter-company training

Who is the training for?

  • Marketing or communication managers of companies or organisations
  • Communication consultants, employees of communication/advertising agencies
  • Anyone wishing to learn about marketing 2.0 and social networks

Duration

16,00 hours(s)

Language(s) of service

EN

Next session

19.02.2026
Location
Luxembourg

Price

505,00€

Goals

  • How to build your brand in a post-Millenial and digital-native environment?
  • How to create, tell and live your brand story through the eyes of your client?
  • What are the transformative trends in marketing and corporate communication you need to consider?
  • How can you use Digital Media, Social Networks and A.I. to accelerate change and achieve communication alignment.

At the end of this training, the participant will be able to:

  • understand the importance to have a strong brand story and how to nurture it,
  • focus on target audiences and adopt a customer-centric approach in everything the brand does and say,
  • analyse the changes observed over the last five years in the main fields of marketing and corporate communication
  • understand and activate the broader implications of Marketing 2.0, whether in terms of business management, marketing, communication or stakeholder engagement.
  • apply tools and methodologies that enable quick and efficient learning within their respective professional environment

Contents

  • Origins and implications of Marketing 2.0 and customer centricity
  • Changes in consumer behaviour
  • Generations X, Y and Z
  • Perception of brands and mass communication
  • Virtualisation of communication
  • The evolving role of digital media
  • Social networks and group dynamics
  • The emerging role of A.I.
  • Mobile communication and "nomadic" behaviour
  • Media planning 2.0
  • Analytical monitoring and ROI (Return on Investment) metrics
  • Customer Relationship Manager (CRM)
  • Community management and rules of engagement
  • Types of content; types of messages; types of issues
  • Stakeholder engagement strategies
  • Tracing, tracking and optimising campaigns

Certificate, diploma

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.

Next session

Datum
City
Language and price
19.02.2026

20.02.2026
Luxembourg
EN 505,00€
09.11.2026

10.11.2026
Luxembourg
EN 505,00€

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