Client-centric Branding, Marketing and Digital Communication

Inter-company training

Duration

 16,00 hours(s)

Language(s) of service

EN

Next session

 10.12.2026
See details
Location
 Luxembourg

Price

505,00€

Who is organizing this training?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

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Who is the training for?

  • Marketing or communication managers of companies or organisations
  • Communication consultants, employees of communication/advertising agencies
  • Anyone wishing to learn about marketing 2.0 and social networks

Goals

  • How to build your brand in a post-Millenial and digital-native environment?
  • How to create, tell and live your brand story through the eyes of your client?
  • What are the transformative trends in marketing and corporate communication you need to consider?
  • How can you use Digital Media, Social Networks and A.I. to accelerate change and achieve communication alignment.

At the end of this training, the participant will be able to:

  • understand the importance to have a strong brand story and how to nurture it,
  • focus on target audiences and adopt a customer-centric approach in everything the brand does and say,
  • analyse the changes observed over the last five years in the main fields of marketing and corporate communication
  • understand and activate the broader implications of Marketing 2.0, whether in terms of business management, marketing, communication or stakeholder engagement.
  • apply tools and methodologies that enable quick and efficient learning within their respective professional environment

Contents

  • Origins and implications of Marketing 2.0 and customer centricity
  • Changes in consumer behaviour
  • Generations X, Y and Z
  • Perception of brands and mass communication
  • Virtualisation of communication
  • The evolving role of digital media
  • Social networks and group dynamics
  • The emerging role of A.I.
  • Mobile communication and "nomadic" behaviour
  • Media planning 2.0
  • Analytical monitoring and ROI (Return on Investment) metrics
  • Customer Relationship Manager (CRM)
  • Community management and rules of engagement
  • Types of content; types of messages; types of issues
  • Stakeholder engagement strategies
  • Tracing, tracking and optimising campaigns

Certificate, diploma

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.

Next session

Datum
City
Language and price
10.12.2026

11.12.2026
Luxembourg
EN 505,00€
See details

Organization contact details

House of Training

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