How long does the training course last?

16,00 hours(s)

In which language(s) is the training course taught?

When will the next session take place?

10.12.2026

See details

Where does the training course take place?

Luxembourg

How much does the training course cost?

505,00€

Who is organising this training course?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

Who is the training course aimed at?

Marketing or communication managers of companies or organisations
Communication consultants, employees of communication/advertising agencies
Anyone wishing to learn about marketing 2.0 and social networks

What are the aims or the skills being targeted?

How to build your brand in a post-Millenial and digital-native environment?
How to create, tell and live your brand story through the eyes of your client?
What are the transformative trends in marketing and corporate communication you need to consider?
How can you use Digital Media, Social Networks and A.I. to accelerate change and achieve communication alignment.

At the end of this training, the participant will be able to:

understand the importance to have a strong brand story and how to nurture it,
focus on target audiences and adopt a customer-centric approach in everything the brand does and say,
analyse the changes observed over the last five years in the main fields of marketing and corporate communication
understand and activate the broader implications of Marketing 2.0, whether in terms of business management, marketing, communication or stakeholder engagement.
apply tools and methodologies that enable quick and efficient learning within their respective professional environment