Brand Management & Corporate Identity - Create a Strong Corporate Identity

Communication-Marketing managers and officers.

At the end of the course, the participant will be able to:

• Understand the complete cycle of creating a visual identity
  • Name slogan and/or complementary baseline
  • Logo
  • Graphic universe
  • Use and implementation guidelines
• Manage the registration and legal protection of its creations
• Determine which experts to call on at which stages of the process
  • Choosing a communication/advertising agency
  • Considering freelancers: copywriter and graphic designer
  • Lawyers and organisations specialised in brand protection
• Choosing the right tools to conduct research (benchmarking) and monitoring

• The importance of name and visual identity
• The image and strength of a brand
• Creating and protecting your visual identity
• Positioning yourself in relation to the competition
• Choosing the right experts and organisations
• After implementation, the importance of day-to-day management of the visual identity Case study: feedback and presentation of a complete cycle: from the choice of a name to the creation of a logo, including the establishment of a ID, registration, legal protection and day-to-day management.

Bibliography:additional resources on trademark management.

At the end of the course, participants will receive a statement of participation issued by the House of Training.