Sell Better, with Joy, Mastering Sales and Positive Communication

By the end of the training, participants will be able to:

• Build trust from the very first client contact
• Adapt their communication to each type of interlocutor
• Lead an effective, structured and tailored client discovery
• Present a clear and persuasive commercial proposal
• Respond to objections efficiently
• Close a sale with ease and confidence

Module 1: Build the relationship and make a great first impression

• Sales posture and the impact of mindset
• Verbal / non-verbal communication
• Breaking the ice and creating an authentic connection
• Active listening and communication channel

Module 2: Lead an effective discovery

• Designing a personalised questioning plan tailored to each participant’s activity
• Questioning strategy
• Identifying buying motivations

Module 3: Present with impact and conviction

• Personalised argumentation based on the client’s communication preferences
• Presenting the offer: content and delivery
• Adapting your message to the client’s profile

Module 4: Handle objections with ease

• Identify client barriers and hidden causes
• Manage emotional reactions
• Build a structured yet spontaneous response to objections, adapted to each participant’s activity

Module 5: Close the sale and build loyalty

• Understand the fears linked to the act of buying
• Closing techniques
• Develop a loyalty-building posture from the end of the conversation

• Theoretical input illustrated with real-life field examples
• Practical workshops in pairs or small groups
• Role plays with analysis and feedback from other participants
• Development of an individual action plan at the end of the session