Generative IA for communication and marketing

A laptop, with a ChatGPT or Copilot account already created, ideally with a ChatGPT subscription (around $20)

• Integrate AI effectively into my day-to-day marketing
• Save time using the main marketing and communication tools.
• Optimising my customer communications and personalising their experience
• Developing original ideas to enhance the impact of my communications

• Focus on content creation (social networks, newsletters, CP, etc),
• Visual creation (Midjourney, LetzAI, ChatGPT 4o Image gérération),
• Strategic thinking (benchmark, digital strategy with AI, etc).

Theory + exercises, practice-based learning