Innovation for Growth in the AI Era

• Be familiar with key challenges that today’s business leaders face.
• Understand the impact on business strategy of leading technologies such as AI blockchain, Virtual reality, social networks, among others.
• Be able to define a vision and business strategy in this new disruptive environment
• Understand how changing consumer behaviour, data, and digital connectivity are reshaping marketing strategy and customer expectations.
• Be able to design more responsive, customer-focused marketing approaches using digital channels, real-time engagement, and emerging technologies.

Today’s business environment is changing fast, driven by AI, data, and constant consumer connectivity. These shifts are transforming markets and customer expectations, making many traditional marketing models less effective.
This course explores how marketing must evolve beyond the simple use of digital channels. It focuses on changing consumer behaviour and on how organisations can build more data-driven, responsive marketing approaches.
The programme combines academic insight with practical experience from work with global organisations such as HP, Nike, Coca-Cola, and Apple.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Pau Virgili is a professor, entrepreneur, and consultant specialising in technology, marketing strategy, and consumer behaviour. He has worked with global brands such as HP, Coca-Cola, Apple, and Nike, founded successful companies in mobile business and marketing, and teaches at ESADE, Rotterdam School of Management, and Luxembourg School of Business. He is also co-author of the book “La reconciliación con el consumidor”.

How to finance your training

• Financial support from the State : Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for an individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.