Data Storytelling - Bringing Data to Life through Storytelling

Anyone who wishes to improve their skills in presenting their reports, projects, or studies: managers, architects, analysts, IT specialists, consultants, marketing and communication managers, information professionals, etc.

Presenting numbers in a clear and pedagogical way helps to contextualise complex analyses and make them more memorable : this is the principle of data storytelling. This training provides participants with the keys to creating impactful presentations for reports, projects, or studies that truly resonate with their audience.

Convey key messages more effectively using figures

• Control information overload
• Turn his/her data into a story
• Prioritize information
• Present information in an attractive format
• Capture the audience’s interest
• Increase the clarity and persuasiveness of his/her reports
• Communicate complex information clearly and effectively
• Convey key messages more effectively using figures

• Identify decision-makers’ expectations and adapt your messages to their way of thinking and consuming information.
• Analyze your audience, understand their behaviors, and structure a clear message by using the Pyramid Principle.
• Transform complex data into impactful visual stories, based on simple, decision-oriented narratives.
• Select relevant visuals, simplify information and use color, space, and layout to guide attention.
• Design an effective storyboard before creating materials to perfectly align your speech and visuals.
• Apply data storytelling principles to enhance readability, retention, and the impact of presentations
• Develop a structured and persuasive pitch based on the key elements of the project.
• Develop confident public speaking: clarity, intent, posture, and connecting with the audience.

At the end of the training, the participants will receive a certificate of attendance delivered by the House of Training.