Communication digitale : expertise

Duration

3,00 day(s)

Language(s) of service

EN FR

Next session

Who is organizing this training?

Dawan is a training organisation that offers more than 2000 training courses in IT, management, project management and sales in instructor-led live online or on-site trainings. We have 11 centres in France and we have developed partnerships with local structures in Brussels, Luxembourg and Geneva. Our catalogue includes hundreds of topics: Java, PHP, Webmaster, E-Marketing, Linux, Windows Server, Vmware, Autocad, Photoshop, IA etc. Our courses have been created and designed by in-house trainers who have over 20 years of teaching experience. Constantly renewed, they are adapted to the requirements of our customers and to the evolution of technologies.

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Who is the training for?

Responsables et chargés de communication, chefs de projet web, attachés de presse, responsables marketing, community managers

Prerequisites

Connaissance du web et de son fonctionnement - Utilisation des principaux réseaux sociaux

Goals

Maîtriser les techniques avancées de communication digitale.

Comprendre les pratiques

Pratiques actuelles du web et impacts sur la visibilité
Impact des réseaux sociaux

Mettre en place une stratégie de communication digitale

Définition de la stratégie de communication digital à partir des objectifs de communication d'entreprise
Promotion de contenus sur différents canaux: web, mobile, vidéo, réseaux sociaux
Leviers du e-marketing
Pilotage d'une campagne digitale: KPI et tableaux de bord
Gestion des investissements