Business Management

Open to all candidates

No prerequisite

1. To identify and describe the influence of the environments created by the economy, technology, competition, diversity, global opportunities, and social responsibility.

2. To compare the advantages and disadvantages of the major forms of business ownership and discuss why many people are willing to accept the risks of entrepreneurship.

3. To understand the need for management in business organizations, the role of management in developing an organizational structure, and the process of producing products and services that satisfy customers.

4. To describe the management role of acquiring and retaining human resources and creating a supportive work environment.

5. To explain the marketing function and describe the concepts and processes involved in designing product strategy, promotion strategy, distribution strategy, and pricing strategy.

6. To explore the ways of using technology to manage information and to understand accounting's role in managing financial information.

7. To describe the financial management function and the role of money and financial institutions and to illustrate the concepts and processes involved in managing the acquisition and allocation of short term and long term funds.

This course provides a survey of the business world. Topics include the basic principles and practices of contemporary business. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The course covers the following topics: The Environment of Business; Business Ownership and Entrepreneurship; Management and Organization; Human Resources; Marketing; Finance and Investment.

At the completion of the course, the student will be able to:

1. Identify the potential marketing opportunities that are created by the population trends;

2. Relate how business institutions operate in our modern-day political, social and economic environment;

3. Describe various business ownership forms;

4. Acquire information about starting your own business;

5. Explain management functions;

6. Acquire a vocabulary for further study of business subjects;

7. Describe the importance of marketing activities;

8. Explain the challenges facing management;

9. Identify basic long and short-term financial planning techniques;

10. Describe how organizations protect themselves against potential losses;

11. Identify and apply business laws as they affect business;

12. Discuss international trade and markets.

The online delivery blends synchronous and asynchronous components. Students complete self-directed assignments hosted on the course platform. Weekly Forums support a required active, rubric-based student contributions that foster collaboration.

Exams may include essays, short answers, or MCQs. Formats include open/closed book. Time zones are considered. Assessments are formative and summative. Students have 2 weeks to review grades and must follow the appeal process in the Student Handbook.

Certificate

The EBU ensures administrative and Tech support in an inclusive, accessible learning environment for all students, including those with disabilities or special needs. This policy applies to all students, staff, and learning spaces, full- or part-time.

To join the course, please follow these steps:

STEP 1: COMPLETE YOUR ONLINE PROFILE
Complete your online profile on the online campus. During this process, you will confirm your essential profile information to accept the offer.
Access the EBU scholarship online campus here https://connect.ebulux.lu/
Click the ‘Join EBU/Log In’ button on the homepage. You will need to create a new account.
During the Account creation process, you will be requested to indicate how you heard about the program and to select the partner organization on a drop-down list. If you found EBU by yourself, please simply write 'EBU' in these fields.
Please note as you create a new account, make sure to use a password you can easily remember.
After you create the account, open the link sent to your email for confirmation and then click continue.

STEP 2: COMPLETE THE COMMITMENT FEE PAYMENT
To enroll in the Autumn Term courses, go to the Certificate Enrolment page: https://connect.ebulux.lu/mod/page/view.php?id=48775
Select the course you would like to enroll in and click ‘Enroll Now’.
Select Payment Type and click proceed.
Enter card details to complete the commitment fee payment. Once you complete your application and commitment fee payment, you will be enrolled in your selected course and ready to commence.