Build your Unique Selling Proposition (USP)

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

3,25 hours(s)

In which language(s) is the training course taught?

When will the next session take place?

Who is organising this training course?

Throughout the year, the Paperjam Club offers various workshops in the following areas: Communication, Marketing & Sales, Finance & Accounting, Legal, Human Resources, Management & Leadership, Personal Productivity, Strategy & Operations.

What are the aims or the skills being targeted?

Understanding the differentiation positioning
Getting inspiration from famous existing positionings
Identifying the elements of your positioning
Taking the first steps in your USP

What does the training course cover?

As business leaders or managers, everyday we have to present our activity, our products, our services. To be understood, your message needs to help people understanding the advantages your products or services will give.

Delivering an efficient message means having people remembering your differences. Highlighting the value you generate helps you getting out of the price battle and thus taking care of your profitability. Your differentiation is the core of your marketing message while expressing the value you supply to suspects, prospects and clients, in a concise and clear format. Your will take the first steps in building your Unique Selling Proposition, being inspired by famous USPs of major companies.

Expert: Danièle Picard, ActionCOACH by PYXIS Management

What other information is useful to know?

Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.