Political Marketing
3 month(s)
Objectives
At election time and after, it is not enough to have good proposals and political skills if it is not possible to convince voters.
Each year, the population becomes more demanding and disinterested in political propaganda. The few candidates who manage to be original and creative stand out and win votes in this highly competitive scenario.
During political marketing, you will learn how to apply the principles of policy-oriented marketing, to discover the strategies used in the campaigns of the great political leaders of the world, who knew how to put the public at your side at important moments.
And more:
Learn how to plan and create a political campaign;
Find out what the main strategies are;
Know the professionals involved and their respective functions;
Know the role of the candidate's opinion.
If you are or intend to be a candidate, counselor, coordinator or activist, or just want to know the marketing techniques involved in politics, the political marketing course will be of great help.
Content
The main themes of the political marketing course are:
Unit 1 - Concepts
Presentation
Political Marketing
Resources used
Political Marketing in Brazil
Political Marketing Planning
Unit 2 - Information
Election Marketing Information
Press relations for politicians and candidates
Main rules of the electoral campaign
Unit 3 - Preparing the product for launch
Conceptualization of the product (candidate)
Election communication
Political discourse and persuasiveness of speech
Unit 4 - Communication and politics
Characteristics of television, radio and print advertising
Internet as a new communication tool
Barack Obama's contributions to current politics
Media vs. Politics
Bibliography
Target group
Who is the course aimed at?
Professionnels du marketing et de la publicité.
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Assessment
Certficate, diploma
Cours certifié OHC
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