AI Marketing: Building an Automated Lead Generation Machine

• Have an existing activity or marketing project
• Basic knowledge of digital tools (social media, web)
• Access to a computer and internet connection
• Willingness to take action

In 7 days, participants go from zero to a system that works.
Not perfect—but operational.

At the end of the training, participants will be able to:

• Build an AI-powered marketing system
• Automate their key tasks
• Create content efficiently
• Analyze performance and optimize results
• Implement a simple, functional system within 7 days.

AI Marketing: Building an Automated Lead Generation Machine

Module 1 — Understanding the AI Marketing System

Content:

• Limitations of manual marketing
• Difference between AI tools and marketing systems
• The 3 pillars: content, automation, data
• The simplified funnel: attract ? engage ? convert

Deliverable: your marketing system diagram

Module 2 — Setting Up Automations

Content:

• Identifying repetitive tasks to automate
• Building a simple workflow:
• lead capture
• automated messages
• follow-up
• Practical scenarios (DMs, email, onboarding)
• Introduction to Zapier and Make

Deliverable: 1 functional automation

Module 3 — Building an AI Content System

Content:

• The “1 idea ? multiple pieces of content” model
• Generating:
• hooks
• scripts
• posts
• Repurposing long-form content into short formats
• Using ChatGPT, Descript, CapCut

Deliverable: 1 week of ready-to-publish content

Module 4 — Analyzing and Optimizing Performance

Content:

• Key KPIs (leads, conversion, engagement)
• Understanding performance metrics
• Identifying bottlenecks
• Using Google Analytics and Looker Studio

Deliverable: simple tracking dashboard

Module 5 — Building a Complete System

Content:

• Connecting content, automation, and conversion
• Structuring an automated customer journey
• Simplifying your tool stack
• Creating a scalable and duplicable system

Deliverable: operational marketing system

Module 6 — Immediate Action Plan

Content:

• Defining your offer and message
• Launching your content system
• Activating one automation
• Measuring and optimizing

Deliverable: personalized action plan

• Integrating AI into a structured marketing system
• Identifying and automating repetitive tasks
• Building simple workflows (lead capture, follow-up, conversion)
• Creating an AI-driven content system (1 idea ? multiple outputs)
• Producing content efficiently and consistently
• Repurposing content into multiple formats (posts, videos, reels)
• Automating lead management and follow-up
• Structuring a simple, automated customer journey
• Tracking key metrics (leads, conversion, engagement)
• Analyzing performance and optimizing results
• Avoiding common mistakes (too many tools, lack of structure)
• Building a scalable and duplicable marketing system
• Implementing a practical 7-day action plan

Hands-on, results-driven approach: live demonstrations, practical workshops, and real case studies. Implementation of workflows, content, and automations using ready-to-use templates. Ongoing support and a 7-day action plan to build an operational system.

Continuous assessment through practical exercises and real implementation. Validation based on the creation of an AI marketing system. Tracking of the 7-day action plan, with personalized feedback and analysis of results (leads, engagement, conversion).

A certificate of completion is issued at the end of the program, subject to:

• active participation in the sessions
• completion of practical exercises
• implementation of a simple AI marketing system

The program is structured into progressive modules, combining theory and practice. Workshops, exercises, and interactive sessions enable participants to build an AI marketing system step by step, with ongoing support and personalized feedback.