Professionnels du marketing et de la publicité.
Cours de 70 h (10h de cours en face à face + 60 h de cours en ligne)
At election time and after, it is not enough to have good proposals and political skills if it is not possible to convince voters.
Each year, the population becomes more demanding and disinterested in political propaganda. The few candidates who manage to be original and creative stand out and win votes in this highly competitive scenario.
During political marketing, you will learn how to apply the principles of policy-oriented marketing, to discover the strategies used in the campaigns of the great political leaders of the world, who knew how to put the public at your side at important moments.
Learn how to plan and create a political campaign;Find out what the main strategies are;Know the professionals involved and their respective functions;Know the role of the candidate's opinion.If you are or intend to be a candidate, counselor, coordinator or activist, or just want to know the marketing techniques involved in politics, the political marketing course will be of great help.
The main themes of the political marketing course are:
PresentationPolitical MarketingResources usedPolitical Marketing in BrazilPolitical Marketing Planning
Election Marketing InformationPress relations for politicians and candidatesMain rules of the electoral campaign
Conceptualization of the product (candidate)Election communicationPolitical discourse and persuasiveness of speech
Characteristics of television, radio and print advertisingInternet as a new communication toolBarack Obama's contributions to current politicsMedia vs. PoliticsBibliography
Cours certifié OHC
en ligne avec le professeur