Cybersecurity for Digital Marketing and E-commerce (Addresses cybersecurity risks specific to digital marketing and e-commerce platforms)

None

a) Raise awareness among participants about the importance of cybersecurity in digital marketing and e-commerce.
b) Provide insights into common cybersecurity threats and risks faced by the digital marketing and e-commerce industry.
c) Offer practical strategies and best practices to enhance cybersecurity measures in digital marketing and e-commerce operations.
d) Showcase real-world examples from the industry to highlight the impact of cybersecurity breaches and effective mitigation measures.
e) Address participant questions and concerns regarding cybersecurity in the context of digital marketing and e-commerce.

Module 1: Introduction to Cybersecurity in Digital Marketing and E-commerce

• Understanding the significance of cybersecurity in the digital marketing and e-commerce landscape
• Exploring the potential risks and threats faced by businesses in these industries
• Highlighting the financial, reputational, and legal implications of cybersecurity breaches

Module 2: Common Cybersecurity Threats in Digital Marketing and E-commerce

• Identifying and understanding prevalent cybersecurity threats in the industry, such as phishing, data breaches, and ransomware attacks
• Exploring specific examples of cyber incidents that have impacted digital marketing and e-commerce businesses
• Analyzing the potential consequences of these threats on customer trust and business operations

Module 3: Best Practices for Cybersecurity in Digital Marketing and E-commerce

• Implementing strong password and authentication practices
• Securing websites and online platforms through SSL certificates and encryption
• Employing secure payment gateways and ensuring PCI DSS compliance
• Conducting regular vulnerability assessments and penetration testing

Module 4: Case Study 1: Target Data Breach

• Examining the infamous Target data breach and its implications for the company and customers
• Understanding the factors that contributed to the breach and the subsequent fallout
• Identifying lessons learned and preventive measures to avoid similar incidents

Module 5: Case Study 2: Equifax Data Breach

• Analyzing the Equifax data breach and its impact on millions of customers
• Understanding the consequences of inadequate cybersecurity practices and vulnerability management
• Extracting key insights and lessons to strengthen cybersecurity in digital marketing and e-commerce

Module 6: Data Privacy and Compliance

• Addressing data privacy regulations such as GDPR and CCPA
• Ensuring compliance with privacy laws when collecting and handling customer data
• Incorporating privacy-by-design principles in digital marketing and e-commerce operations

Module 7: Securing Customer Data and Personal Information

• Safeguarding customer data through encryption, access controls, and data minimization
• Implementing secure data storage and transmission practices
• Educating employees on handling customer data responsibly

Module 8: Incident Response and Business Continuity

• Developing an incident response plan to mitigate the impact of cybersecurity incidents
• Establishing business continuity measures to minimize disruptions in operations
• Conducting tabletop exercises to test and improve incident response readiness

a) Importance of cybersecurity in digital marketing and e-commerce.
b) Common cybersecurity threats in the industry and their potential impact.
c) Best practices for enhancing cybersecurity measures.
d) Real-world case studies highlighting cybersecurity incidents and lessons learned.
e) Data privacy and compliance considerations.
f) Securing customer data and personal information. And
g) Incident response planning and business continuity in the face of cyber threats.

Methodology based on Active Learning: 50% minimum practice. Each theoretical point is systematically followed by examples and exercises.

Continuous evaluation and monitoring

Certificate of participation