The marketing and the digital age (C4021) - distance learning

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.

• Manage the new technologies related to marketing.
• Learn how to use the new media platforms and to leverage their marketing tactics.
• Manage the new marketing techniques and tools for the sales people.
• Analyse and manage digital communities.
• Implement and develop content marketing strategies.
• Develop mobile marketing tactics.

• Introduction to the Marketing and the new Digital Tools.
• The Website. Plannification, development and tools for website creation.
• Online visibility and Search Engine Optimization.
• Direct Marketing and emailing techniques. Data base optimization and emailing tools.
• The Content Marketing. Plannification, strategies and tools.
• The Social Marketing. How to build and manage an online community.
• The Social Marketing Platforms. Main marketing and management tools.
• The Management of Online Crises. How to prevent, react and manage problems on social networks.
• The Mobile Marketing. Tools and techniques to reach your audience everywhere.
• Case studies and exam preparation.