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The marketing and the digital age (C4021) - distance learning

23 hour(s)

Objectives

  • Manage the new technologies related to marketing.
  • Learn how to use the new media platforms and to leverage their marketing tactics.
  • Manage the new marketing techniques and tools for the sales people.
  • Analyse and manage digital communities.
  • Implement and develop content marketing strategies.
  • Develop mobile marketing tactics.

Content

  • Introduction to the Marketing and the new Digital Tools.
  • The Website. Plannification, development and tools for website creation.
  • Online visibility and Search Engine Optimization.
  • Direct Marketing and emailing techniques. Data base optimization and emailing tools.
  • The Content Marketing. Plannification, strategies and tools.
  • The Social Marketing. How to build and manage an online community.
  • The Social Marketing Platforms. Main marketing and management tools.
  • The Management of Online Crises. How to prevent, react and manage problems on social networks.
  • The Mobile Marketing. Tools and techniques to reach your audience everywhere.
  • Case studies and exam preparation.

Target group

Who is the course aimed at?

Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.

  
Prerequisites

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.


Responsibility for the content of this training description lies solely with its author, the training provider Luxembourg Lifelong Learning Centre de la Chambre des salariés.

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Characteristics
Organisation Blended learning
Languages
Next sessions
From/To Location Price
23/09/21 - 06/01/22
 		  Virtual classroom   180.00 €
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