Storytelling – Fundamentals

After the training, the participant will be able to:

• design and write effective stories in and for the company or any other type of organisation
• master the different elements that make a good story
• build high potential connection stories with the targets
• improve his/her style

• The definition of storytelling
• The founding principles of storytelling
• The ten rules of storytelling efficiency
• Developing storytelling in management, communication, marketing… and for the most unexpected uses
• The 12 significant uses of storytelling and the stories that correspond to them
• How to fulfil the narrative basis structure for marketing use
• Managing myths and archetypes
• Building the story
• The right questions to create stories
• The seven crucial points that make a narration
• Developing the matrix of the stories
• Mastering the key elements: the characters and the level of detail
• Mastering the action curve of the stories
• Free the story
• Starting a good story
• Making your story heard
• Using the five senses
• Expanding your field of action
• The paths of efficiency
• The architecture and narrative line of an effective PowerPoint
• The strengths of a good presentation
• Building a story in PowerPoint

• Learning key concepts and methods
• Putting into practice directly on the situations and in real time of the participants to produce usable contents
• Storytelling writing exercises
• Providing complementary tools at the beginning of the session

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.