Mobile communication (C4024) - distance learning

Blended learning

À qui s'adresse la formation?

Anyone wishing to develop its knowledge of mobile communication. Communication officers, entrepreneurs, independents.

Durée

23,00 heure(s)

Langues(s) de prestation

EN

Prochaine session

Prérequis

None.

Objectifs

  • Master the basics of mobile communication.
  • Identify the vectors of mobile communication.
  • Master format of messages in mobile communication. Master pull and push to increase impact of mobile communication.
  • Master communication through SMS, MMS or notifications. Knowing the value of mobile applications.
  • Communicate through a mobile application.
  • Measure the success of your mobile communication.

Contenu

  • Course Intro: Mobile Communication.
  • Features of wireless Comm and advantages of mobile Comm
  • History of Cellular Communications Systems (1G, 2G, 3G, 4G to 5G) And their transformation.
  • Deep Dive into Applications of Wireless Comm: Business, Entertainment, Education, Vehicles and Emergency.
  • Deep Dive into Mobile and Wireless Devices.
  • Difference between SMS and MMS and their transformation.
  • Introduction of Social Messaging Apps: FB messenger, Whatsapp, WeChat, Telegram, Line, Kakao Talk and Snapchat
  • Introduction of Business Messaging Apps: Skype, Google Hangout, Zoom, Slack and Microsoft Teams.
  • Different messaging mobile apps comparison chart and analysis. Purpose, users, engagement levels and opportunities.
  • Essential metrics to measure mobile communication success.

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