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Postgraduate Certification in Digital Marketing

52 Woche(n)

Ziele

Get the expert knowledge, insights and skills to lead you business or career forward. This postgraduate certification provides a deep knowledge of digital marketing that gives you the latest thinking in digital strategy, CX, search, leadership & management and much more.

Inhalt

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.

Join over 150.000 members around the world, working for some of the world's top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you'll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

By earning this advanced digital marketing certification, you will:

  • Change your career or kick-start a career in digital marketing.
  • Improve your digital marketing career prospects and increase your earning potential.
  • Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award.
  • Achieve business goals by understanding how to currency, implement and measure digital campaigns that engage and convert.
  • Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
Behandelte Themen

What will I learn?

  • Strategy and planning

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

  • CX, eCommerce & CRO

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

  • Search and Digital Channels

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

  • Social Media Marketing

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.

  • Digital Selling

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates.

  • Essential Skills

Gain all the essential skills marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborate business environment.

  • Leadership & Management

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Zielgruppe

An wen richtet sich die Weiterbildung?

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates looking to step ahead
  • Small Business Owners and Entrepreneurs
  • Career Changers
  • Whoever needs to create and apply a digital marketing strategy for their organisation

Bewertung

Bewertungsmethoden

The course requires the completion of two digital marketing assignments - in digital marketing research and digital marketing strategy.

As part of your digital marketing research paper you will undertake real world research.

 
Zertifikat, Diplom

Postgraduate Certification in Digital Marketing

Teile diesen Inhalt

 



Für den Inhalt dieser Weiterbildungsbeschreibung haftet alleine der Verfasser, d. h. der Weiterbildungsanbieter Digital Marketing Institute International Ltd.

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