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Relationship Marketing

5 week(s)

Cours de 60h (10h de cours en face à face + 50h de cours en ligne)

Objectives

Relationship marketing is the working back to relationships with suppliers and customers.

The fierce competition in the current market forces companies to look for differences in order to stand out in the business environment. Relationship marketing looking for a personalized relationship, offering advice, recommendations and products adapted to each type of client.

The main characteristics of relationship marketing are:

Interactive: the customer interacts more with the company;
Personalized: actions are formulated differently for each client or group of clients;
Memorized: purchases, interactions and customer behavior must be recorded;
Customer-centric: the business must focus not only on products and services, but on customers and their needs.
It is a question of developing actions which make it possible to create an emotional and captivating bond between all the individuals who have a relation with the institution.

In the relationship marketing course, you will discover the main market trends, the correct use of CRM, the role of social media, as well as the loyalty, retention and bonus mechanisms of customers.

Content

The main subjects of the relationship marketing course are:

Unit 1 - The Marketing Revolution

Presentation
Traditional marketing versus relationship marketing
The customer
Customer orientation and strategy development
Create customer values

Unit 2 - Mkt concepts and main processes. Relationship and CRM

Direct marketing
Database Marketing
Relational channels
Case analysis
Cultural Marketing

Unit 3 - Understanding, implementing and applying CRM in the company

What is CRM?
Types of CRM
Implementation of CRM
CRM features

Unit 4 - Types of CRM and loyalty

Loyalty program
Customer enchantment
Lifetime value
Conclusion

Target group

Who is the course aimed at?

Les personnes intéressées par la promotion de produits et services.
Professionnels du marketing, ventes et de la publicité.

Assessment

Certficate, diploma

Cours certifié OHC



Responsibility for the content of this training description lies solely with its author, the training provider Office House Capellen.

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Characteristics
Level Débutant
Organisation Blended learning
Languages
Partnership

EU24h

Next sessions
From/To Location Price
15/09 - 24/11/21
  En Ligne ou Présentiel   790.00 €
See details
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