Marketing & Communication - Business Management Toolbox

Inter-company training

Who is the training for?

All public

Duration

5,00 hours(s)

Language(s) of service

EN

Next session

11.11.2024
Location
Luxembourg

Price

230,00€

Goals

Upon completion of this path, participants will be capable of:

  • Setting up a commercial strategy
  • Learning methods: Virtual class / Autonomous learning

Contents

  • Strategic marketing and operational marketing
  • Commercial and non-commercial marketing
  • Goods vs services
  • The notion of "need"
  • The notion of "client"
  • The product
    • Segmentation
    • Targeting and positioning
    • Product lifecycle
    • New products
  • Branding
    • The roles of branding
    • Brand name
    • Brand capital
  • Distribution
    • Offline, online and multichannel distribution
    • Distributor brands
  • Price
    • Choosing a price
    • The price of new products
    • Price positioning and prestige pricing
    • Price according to perceived value
    • Price according to economic advantage
    • Market price and flexible prices
  • Communication
    • The objectives of communication
    • Media advertising
    • Digital marketing

Certificate, diploma

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.

Next session

Datum
City
Language and price
11.11.2024

15.11.2024
Luxembourg
EN 230,00€

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