Digital content strategy
2 heure(s)
Objectifs
Social media are more ubiquitous than ever before. According to Statista, there are currently 2.6 billion social media users worldwide. By 2021, there will be 400M new users, reaching 3.02 billion approximately.
Social media are increasingly under debate. They have been blamed for not addressing fake news, trolls, online bullying, etc. in an effective way. Businesses have to be aware of the changes shaking social media and the marketing practice associated with it. They also need to be prepared for the changes that will shape social networks in the near future.
Join our new social media update course!
We'll discuss recent changes shaping social media and debate future developments.
We'll help you properly place social media in the digital marketing arena and outline a plan to take action.
Objectives
By the end of this course, participants will be able to
- Explain the role social media play in digital marketing; how to take advantage of interactions with other channels.
- Define a tangible business objective for social media and select the most appropriate social networks to achieve it.
- Implement Social media storytelling (social media content).
- Implement Social media sponsored campaigns.
Contenu
- Content inventory, the "how to"
- Content creation (content formats and the content pillar approach)
- Content distribution (what is what in a digital funnel)
- An introduction to storytelling.
Public cible
A qui s'adresse la formation?
Human Resources members
People in charge of communication
Community Managers
Everyone willing to use social networks for their professional obligations
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Evaluation
Certificat, diplôme
An attendance certificate will be sent to participants.
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