Introduction to marketing (C4005)

Formation inter-entreprise

À qui s'adresse la formation?

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Durée

23,00 heure(s)

Langues(s) de prestation

EN

Prochaine session

Prérequis

None.

Objectifs

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Contenu

  • Introduction to marketing fundamentals, trends and theory.
  • The Marketing Mix: the PRODUCT.
  • The Marketing Mix: the PRICE.
  • The Marketing Mix: the PLACE.
  • The Marketing Mix: the PROMOTION.
  • Case Study.
  • The new marketing tools.
  • The marketing plan, strategy and implementation.
  • Marketing researches, studies and tools.
  • Case studies and exam preparation.

Contact pour cette formation

LLLC

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